Powering today's & tomorrow's mobile teams
TRUCE is a disruptive, employee-first performance and safety platform that turns everyday iOS and Android devices into AI-powered edge computing full workday tools for field employees.
Our Vision
We envision a future where every mobile worker operates with clarity, autonomy, protection, and confidence — and every organization has the insight to prevent incidents and elevate performance. TRUCE protects and connects the modern workforce, delivering real-time, people-centered performance safety solutions wherever work happens.
Our Mission
TRUCE's mission is to advance company duty of care responsibility by protecting drivers in real time and extending workforce visibility, communication and incident management tools to the jobsite—replacing legacy vehicle-centric systems with a people-centered full workday platform.
From distraction prevention to workforce performance
Founded to eliminate device distraction at its source, Cellcontrol pioneered real-time mobile device control based on context. Today, as TRUCE Software, the company has evolved into a device-first safety and performance platform—expanding beyond distraction prevention to empower field employees, strengthen duty of care, and improve safety and performance on the road, on the job and in the workplace.
Recognizing the gap
TRUCE Software recognized that modern mobile devices are engineered to demand constant attention—through notifications, alerts, and visual stimulation—while employees are expected to perform safely in high-risk environments like driving and field work.
Building an employee-first platform
Employees face tension between device compliance and staying focused on their work. While organizations monitored risk after incidents, no one removed the distraction itself. TRUCE puts employees first by suppressing unnecessary audible and visual disruptions at the source.
Expanding into an entire workday solution
Today, TRUCE is an employee-first performance and safety platform that transforms iOS and Android devices into AI-powered telematics to protect employees in real time and extend safety and visibility beyond legacy vehicle-centric systems. It automatically creates jobsite sessions when vehicles stop, enabling live field visibility, location-based communication, escalation, and incident management—delivering continuous, people-centric insight whether employees are driving or working.
Principles that guide everything we build
People First, Always
Every TRUCE capability exists to protect the performance and safety of people, prevent incidents, and create safer roads and incident free workplaces.
Empowerment Over Intervention
We believe lasting improvement comes from empowering individuals with the tools to work at the highest levels of performance and safety — not relying solely on data collection, exception management reports and demeaning counter-measures.
Mobile-Device Intelligence That Drives Action
An employee-first platform that turns iOS and Android devices into AI-powered edge duty of care tools, protecting employees in real time on with people-centered driving and jobsite solutions.
Built for Trust and Transparency
TRUCE is built for the employee first by giving them the tools to prioritize and manage their personal road and workplace performance over surveillance and exception management. On the road, it delivers real-time policy enforcement, telematics and video insights, and personalized scoring & coaching. On the jobsite, Engage Plus automatically transitions to a critical event, mass notification, and crisis communication platform.
Leadership focused on safety, innovation, and impact
TRUCE is led by experienced technology, fleet, telematics, and workforce safety leaders solving real-world challenges for mobile organizations. We are building an AI-centric platform that powers the intelligence layer for the mobile-device workforce—improving performance, awareness, and human potential. We are helping people perform at their best while enabling organizations to continuously improve at scale.
Erik Hällström
Chief Executive Officer
Erik is a serial entrepreneur and business leader with a passion for innovative technologies. A native of Sweden, he started his career at the Boston Consulting Group, where he advised a range of clients from multinational market leaders to innovative startups. As a business executive, he built several technology-enabled companies with a particular focus on software and mobile solutions. Erik is true to his Nordic heritage, enjoys the outdoors, and is equally comfortable on hiking trails and ski slopes. He calls Washington, DC, home, where he lives with his wife, daughter, and yellow lab.
Joe Breaux
Chief Technology Officer
Joe is a tinkerer and an inventor- he builds things that work. He placed in the top 10 in a nationwide automated trading competition while still in college. (Granted, he lost the prize money using the trading machine, but he's still working on it…) He has 6-8 patents with another half-dozen still pending. Joe has led the development of TRUCE's entire product suite, providing both the technical nitty-gritty and the big picture. He loves the challenge of making mobile smarter and solving how to make a communication device less distracting, even though it is the nature of these devices to distract. It's also in the nature of video poker for the player to lose, but Joe figured out a way to beat that, too. He makes things work.
Kevin Clarke
Chief Financial Officer
Kevin is a seasoned finance executive who's been around many blocks. He started his career at Price Waterhouse and has since spent time building technology companies, including CareerBuilder, Envoy, Savo, PowerReviews, and, most recently, ItemMaster. Kevin brings extensive experience with building and scaling SaaS businesses, and ultimately making investors' money. An avid hockey player, you'll find Kevin on the ice a few times a week. Outside of this, he'll be spending time with his wife and two daughters in Chicago's West Lakeview neighborhood.
David Coleman
Head of Commercial Solutions
David is a technology and business leader with 30+ years of experience in fleet management, mobility, and field workforce performance and safety. He has helped pioneer data-driven approaches to safety, risk reduction, and operational excellence across public and startup companies. As Head of Commercial Solutions, he is redefining fleet technology with an employee-first, AI-powered platform that turns mobile devices into real-time protection, coaching, and performance tools. Outside of work, David is an avid powerboat and sailboat racer and enjoys life on the Chesapeake Bay with his wife, daughter, and two cats.
Bill Klasnic
Head of K-12 & Consumer Solutions
Bill is a senior EdTech business leader with over 25 years of experience providing cutting-edge productivity and safety solutions to public school districts, private schools, and families. As Head of K12 & Consumer Solutions, he is helping Educators develop and enforce cell phone policy to create a distraction-free environment while unlocking the learning potential of personal devices. He is also helping families manage screen time, encourage safe driving, and promote healthy phone habits. Outside of work, Bill enjoys time with his wife Trina and their 5 children, 6 granddaughters, and Phoenix, their German Shepherd.
Melissa Parry
Head of Customer Experience
Melissa leads Customer Success, Implementation, and Support at TRUCE Software, guiding the full customer journey across TRUCE and TRUCE Family. Since 2013, she has built and scaled customer experience organizations, including leadership roles at Verizon, bringing enterprise discipline to high-growth environments. She designs systems that drive retention, including structured onboarding, data-driven health models, and renewal strategies that deliver predictable growth while maintaining strong customer partnerships. Melissa believes safety technology only delivers impact when customers successfully adopt and operationalize it. She lives in the Chicago suburbs with her partner and two children. Outside of work, she is active in her local community, volunteering and supporting initiatives that protect and strengthen her neighbors. She is also an avid reader and participates in multiple book clubs.
Come build the intelligence platform for the world's mobile-device–powered workforce.
We are building an advanced AI edge-computing platform that helps millions of mobile employees every day. Join a team focused on innovation and solving meaningful problems that improve performance, safety, and human potential.
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