TRUCE Get pricing

Everything the others do. Plus what they can't. About half the cost.

AI video telematics designed around the person, not the vehicle. Everything the other platforms do, plus what they can't, at about half the cost. Built differently from the ground up, on modern mobile technology.

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No checklist failures

Everything the other platforms do.

✓AI dash camerasVideo evidence that protects drivers against false claims
✓Live GPS trackingVehicles and workers on one live map
✓AI events & video clipsReal-time alerts for road and in-cab risk
✓Driver scoringPersonal scores and rankings drivers can see
✓Automated coachingRuns automatically, no manager involvement needed
✓Diagnostics + stolen-vehicle recoveryLess downtime, fewer surprises

At about half the cost, because it is built differently. See the math ↓

360%3-year ROI
<3 moPayback period
50–58%Crash reduction
13%Insurance savings
97M+Distractions blocked
Why it costs less and knows more

Fleet tech was built around the vehicle. We started with the person.

A decade ago, the only way to get video telematics into a vehicle was to put the computer inside the camera and wire it to the vehicle. The vehicle got smart. The system never knew the person. So the industry bolted on fobs, badge scans, and face-matching to guess who was driving.

TRUCE started from a different question: what is the most powerful, best-connected computer already in every vehicle? The modern mobile device that goes with the person. Our camera is a simple, self-installed sensor. It streams to the mobile device, where the intelligence runs.

That one decision cascades: about half the cost of the other platforms, on one bill. Mobile technology only gets more powerful, while embedded hardware only ages. And because the device belongs to a person, every mile and every event is attributed to that person automatically. Nothing to scan, nothing to forget. And the technology follows the person the entire day, from the vehicle to the job site.

The other platforms show you the truck. TRUCE shows you the person, on the road and on the job site.

Illustration: the same job, seen by both systems.

What knowing the person unlocks

Four things a vehicle-first platform can't do.

Every trip assigned to a person

It just knows who's driving.

Every trip, event, and clip assigned to the right person automatically. No fobs, no badge scans, no "who had truck 12?"

Personal scores and streaks

Coaching that runs automatically.

Personal scores, streaks, and rankings in every driver's pocket, in their own language. When a score slips, coaching goes out automatically. No manager involvement needed.

Real TRUCE capture: the technician's walking trace at a customer's property, REAL APP FOOTAGE

It follows the work onto the job site.

The drive, the arrival, the time on site, and the path your worker actually walked. Proof the job was done.

The driver's phone, protected by TRUCE while the vehicle moves: handheld calls, text messages and app notifications blocked automatically

It can stop the phone, not just record it.

A camera records distracted driving after it happens. TRUCE runs on the phone, so your policy decides what stays on while the vehicle is moving. Automatic, every trip.

The today view

The whole workday. One map.

The walk around a customer's property: the van parked at the curb, the technician's path around the house, and the day's drives and on-site time in a side panel

One visit, on foot. The walk around the job: proof they were there.

Illustration on aerial imagery, from the print campaign's walk-around.

TRUCE console at end of day: Jose's drives and on-site time on one map, 3 job sites, 3h 14m on site, arrival and departure timestamped

The whole day, one click. 3 job sites · 3h 14m on site · timestamped.

When a customer says nobody showed up, the walking path is your tech's alibi: proof they did the job, visible to them too.

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From fleets like yours

“Before TRUCE 35% of the drivers were involved in a crash. The following year our average number of employee crashes fell to 10% which is below our industry benchmark.”

Nationwide Sales Fleet — Head of Health, Safety and Environment

“Employees quickly adapted, improving driving behavior. TRUCE users are 2.5x less likely in incidents, with a 15% accident drop and ~$1M saved.”

Leading American Pest Control Company — Vice President, Environment, Health & Safety
The monthly math

About half the cost. Not half the platform.

TRUCE
The other platforms
Camera + GPS
A simple camera; the mobile device does the thinkingIncluded
AI chip + cell modem inside≈ $40 – $60+ / truck / month
Data plan
NoneOur camera has no modem. It talks to the device.
A cellular plan for every cameraBuried in the monthly bill
Install
Simple self-installYour crew can even do it
Hardware + hardwired installExtra, up front
GPS, driver scoring, coaching
All on one billIncluded
Separate billsPer truck, every month
Monthly costWhat lands on your desk
Less than $30per employee / monthEverything on this list, on one bill.
$40 – $60+per truck / monthCameras and GPS alone. Data, install and the contract come on top, and it climbs with every truck you add.

Modern mobile devices are the computer. That is the whole trick, and it is why the math works.

Pricing

Get your price.

Everything on this page (cameras, GPS on the road and the job site, coaching) for less than $30 per employee, per month. And $30 is the ceiling, not your number: tap your fleet size and see where yours lands.

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Start smaller

Don’t need the full platform? Buy the piece you need.

Plenty of fleets don’t start with everything. Pick the one problem worth fixing first. Each piece stands on its own, priced on its own.

On-Site TrackingProof of service: the path your worker walked at every job site.
AI Dash CamerasEvent video that protects your drivers when claims happen.
Scores & CoachingPersonalized coaching that runs automatically, in every driver’s pocket.
Distraction PreventionPhones that won’t run distracting apps while the vehicle moves.

Start with one. Add the rest when it earns it.

Price just the piece I need
TRUCE OBDII vehicle tracker
The vehicle side

Connected vehicle data that works for people.

A small tracker in the OBD-II port reads what the vehicle already knows: fault codes, engine health, battery, mileage and location. It flags maintenance before it turns into downtime, and if a vehicle ever disappears, the same tracker is your stolen-vehicle recovery.

Same platform, same map, same login.

Supervisor escalation view
It stands behind the person

Protection, not paperwork.

  • Routine messages wait until the driver is safely parked.
  • A worker in trouble hits one button and their supervisor sees who's nearby to help.
  • If an incident happens, road and in-cab video settles it fast and protects your driver against a false claim.
  • Faces can be blurred before video is ever stored.
  • And when a customer disputes the visit, the walking path is your tech's alibi.
And the lever nobody else has: cameras record distracted driving after it happens. TRUCE can prevent it. When coaching alone isn't breaking a habit, turn a dial and a repeat offender's phone simply won't run distracting apps in motion. Most fleets never need it. The ones that do, need nothing else.
From fleets like yours

Don't take our word for it.

“TRUCE is an enterprise-grade platform that delivers on its promises. If you’re comparing other solutions to TRUCE, the difference is clear: TRUCE is built for real-world performance.”

— Adam Douglas, Director · Hulett Environmental Services

“TRUCE gave us peace of mind. It’s like having a safety coach in every vehicle—helping us lower risk, protect our employees, and build a stronger safety culture.”

— Kannon Cravey, Technical Manager · Romex Pest Control

“Changing from a discipline model to a reward culture made all the difference. Employees see we care about their safety, not just the company’s bottom line.”

— Scott Moberly, Co-Owner · Ventura Pest Control
Prove it first

Run TRUCE on one of your own vehicles before you commit.

Judge it on your own trips, your own drivers, your own invoice. It runs alongside the GPS you already have. Every quote comes with the option of a free 30-day demo, hardware included, on one of your vehicles. Just ask for it when your number arrives.

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The questions every fleet asks

Fair questions. Straight answers.

Do my techs have to use their personal phones?
Personal or company devices both work, phones or tablets. Either way, TRUCE runs on the clock only. Off the clock it goes dormant, and nothing is tracked. And drivers see exactly what you see: their own trips, their own score, nothing hidden.
How can TRUCE cost about half what the other platforms charge?
Because modern mobile devices are the computer. The camera is simple to install, your crew installs it, and everything on the platform is on one bill. Embedded hardware ages, while mobile technology only gets more powerful, so the platform improves without a hardware refresh. See the math on this page for the line-by-line comparison.
Can it really stop phone distraction, not just record it?
Yes. That's the part cameras can't do: a camera records the distraction after it happens. TRUCE can keep distracting apps from running while the vehicle is in motion: a policy you control, applied on the clock, for the drivers who need it. Most fleets use it as a last lever after coaching. It's there when you need it.
Can TRUCE run alongside the GPS we already have?
Yes. Most pilots start exactly that way. TRUCE runs next to your current system, so you compare them on real vehicles before you change anything. No rip and replace.
How do drivers actually take it?
Better than you'd expect, because it's built for them, not just pointed at them. Drivers get their own scores, streaks, and recognition, and video protects them when a claim isn't their fault. It lands as “the company cares,” not “the company is watching.”
What does getting started look like?
Ask for the free 30-day demo, hardware included, when your price arrives. It runs on one of your own vehicles alongside whatever you use today, and your crew installs it in minutes. Talk to us to set one up ↓

Something we didn't answer? Ask us directly ↓ · or explore the full site →

Pilots, questions, anything

Your exact price, straight to your inbox.

  • Your price per employee, per month, worked for your fleet size
  • Runs alongside your current GPS, no rip and replace
  • Your techs' devices stay theirs: on-the-clock only, and they see what you see

No sales pressure. Real humans, straight answers. We respect your privacy.

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