TRUCE Get pricing
For fleets of 10+ trucks

Everything the big platforms do. Built around your people.

AI video telematics designed around the person, not the vehicle — everything traditional platforms do, at about half the cost, on the phones your crew already carries.

Get exact pricing See the today view
No checklist failures

Everything the big fleet platforms do.

✓AI dash camerasVideo evidence that protects drivers against false claims
✓Live GPS trackingVehicles and workers on one live map
✓AI events & video clipsReal-time alerts for road and in-cab risk
✓Driver scoringPersonal scores and rankings drivers can see
✓Automated coachingSkill-building that triggers itself
✓Diagnostics + stolen-vehicle recoveryLess downtime, fewer surprises

At about half the price — because it's built differently. See the math ↓

360%3-year ROI
<3 moPayback period
50–58%Crash reduction
13%Insurance savings
97M+Distractions blocked
Why it costs less — and knows more

Fleet tech was built around the vehicle. We started with the person.

A decade ago, the only way to get AI into a truck was to solder a chip into a $400 camera, wire it to a gateway, and pay for a cellular plan on every device. The vehicle got smart. The system never knew the person — so the industry bolted on fobs, badge scans, and face-matching to guess who was driving.

TRUCE started from a different question: what's the most powerful, best-connected computer already in every vehicle? Your driver's phone. Our camera is a simple, self-installed sensor — no AI chip, no modem, no gateway wiring — that streams to the phone, where the intelligence runs.

That one decision cascades: no modem means no data-plan floor in your monthly bill. Phone compute improves every year. And because the phone is the sensor, every mile and every event is attributed to a person automatically — nothing to scan, nothing to forget.

Legacy vendors show you where your vehicle went. TRUCE shows what happened after your worker arrived.

Illustration — the same job, seen by both systems.

What knowing the person unlocks

Three things a vehicle-first platform can't do.

Every trip assigned to a person

It just knows who's driving.

Every trip, event, and clip assigned to the right person automatically. No fobs, no badge scans, no "who had truck 12?"

Personal scores and streaks

Coaching that runs itself.

Personal scores, streaks, and rankings in every driver's pocket — in their own language. When a score slips, coaching sends itself.

The walking path at the job site

It follows the work onto the job site.

The drive, the arrival, the time on site — and the path your worker actually walked. Proof the job was done.

The today view · real product

The whole workday. One map.

Walking path around a single property
One visit, on foot — in tealProof they were there
A full workday on one map
Drives in orange · the whole workday

When a customer claims nobody showed up, the walking path is your tech's alibi — proof they did the job, visible to them too.

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The monthly math

Half the price. Not half the platform.

The big-platform stack

Their camera — AI chip + cell modem inside≈ $42+ / truck / monthYou're buying a small computer for every truck — and that's the camera line alone.
Data plan, every cameraburied in the monthly
GPS trackinganother monthly bill
Hardwired installextra, up front
What lands on your deskSeparate bills, per truck, every monthCameras, data, GPS — and it climbs with every vehicle you add.

TRUCE

Our camera — the phone does the thinkingincludedNo chip, no modem — your crew's phones do the computing.
Data plannone — runs off the phone
GPS, driver scoring, coachingall on one bill
Install — simpleyour crew can even do it
Your all-in numberless than $30 per employee, per monthEverything on this list, on one bill.

The phone your crew already carries is the computer. That's the whole trick — and it's why the math works.

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Start smaller

Don’t need the full platform? Buy the piece you need.

Plenty of fleets don’t start with everything. Pick the one problem worth fixing first — each piece stands on its own, priced on its own.

On-site trackingProof of service — the path your worker walked at every job site.
AI dash camerasEvent video that protects your drivers when claims happen.
Scores & coachingThe safety culture that runs itself, in every driver’s pocket.
Distraction preventionPhones that won’t run distracting apps while the vehicle moves.

Start with one. Add the rest when it earns it.

Price just the piece I need
TRUCE OBDII vehicle tracker
The vehicle side

It watches the trucks, too.

A small tracker in the OBDII port reads what the vehicle already knows — fault codes, engine health, battery, mileage — and flags maintenance before it turns into downtime. And if a truck ever disappears, the same tracker is your stolen-vehicle recovery.

Same platform, same map, same login — not another subscription the way the big-name stacks sell it.

Supervisor escalation view
It stands behind the person

Protection, not paperwork.

  • Routine messages wait until the driver is safely parked.
  • A worker in trouble hits one button — their supervisor sees who's nearby to help.
  • If an incident happens, road and in-cab video settles it fast — and protects your driver against a false claim.
  • Faces can be blurred before video is ever stored.
  • And when a customer disputes the visit, the walking path is your tech's alibi.
And the lever nobody else has: cameras record distracted driving after it happens — TRUCE can prevent it. When coaching alone isn't breaking a habit, turn a dial and a repeat offender's phone simply won't run distracting apps in motion. Most fleets never need it. The ones that do, need nothing else.
From fleets like yours

Don't take our word for it.

“Employees quickly adapted, improving driving behavior. TRUCE users are 2.5x less likely in incidents, with a 15% accident drop and ~$1M saved.”

— VP, Environment, Health & Safety · Leading American Pest Control Company

“TRUCE gave us peace of mind. It’s like having a safety coach in every vehicle—helping us lower risk, protect our employees, and build a stronger safety culture.”

— Kannon Cravey, Technical Manager · Romex Pest Control

“Changing from a discipline model to a reward culture made all the difference. Employees see we care about their safety, not just the company’s bottom line.”

— Scott Moberly, Co-Owner · Ventura Pest Control
Prove it first

Run TRUCE on your own trucks before you commit.

Judge it on your own footage, your own false-positive rate, your own invoice. It even runs alongside the GPS you already have — no hardware rip.

Talk to us about a pilot
The questions every fleet asks

Fair questions. Straight answers.

Do my techs have to use their personal phones?
Personal or company phones both work. Either way, TRUCE runs on the clock only — off the clock it goes dormant, and nothing is tracked. And drivers see exactly what you see: their own trips, their own score, nothing hidden.
Do the cameras need their own data plans or wiring?
No — that's the whole trick. The camera has no modem, no SIM, and no monthly data fee, because it streams to the phone your crew already carries. No gateway wiring either: it's self-install, so you're not paying a tech to rewire every truck.
Can it really stop phone distraction — not just record it?
Yes. That's the part cameras can't do: a camera films the distraction after it happens. TRUCE can keep distracting apps from running while the vehicle is in motion — a policy you control, applied on the clock, for the drivers who need it. Most fleets use it as a last lever after coaching. It's there when you need it.
Can TRUCE run alongside the GPS we already have?
Yes. Most pilots start exactly that way — TRUCE runs next to your current system, so you compare them on real trucks before you change anything. No rip and replace, no contract hostage situation.
How do drivers actually take it?
Better than you'd expect — because it's built for them, not just pointed at them. Drivers get their own scores, streaks, and recognition, and video protects them when a claim isn't their fault. Fleets above told you the rest: it lands as “the company cares,” not “the company is watching.”
What does getting started look like?
Pick a handful of trucks and run a pilot. Self-install hardware, apps on the phones, and you're judging TRUCE on your own footage, your own false-positive rate, your own invoice — not our demo. Talk to us to set one up ↓

Something we didn't answer? Ask us directly ↓ · or explore the full site →

Pilots, questions, anything

Talk to us.

  • Worked per-truck pricing for your fleet size
  • Runs alongside your current GPS — no rip and replace
  • Your techs' phones stay theirs: on-the-clock only, and they see what you see

No sales pressure — real humans, straight answers. We respect your privacy.