Erik Hällström — Chief Executive Officer

Erik is an entrepreneur and business leader with a passion for innovative technologies. A native of Sweden, he started his career at the Boston Consulting Group where he advised a range of clients from multinational market leaders to innovative startups. As business executive, he has built a series of technology-enabled companies with particular focus on SaaS and mobile solutions.

Erik is true to his Nordic heritage, enjoys the outdoors and is equally comfortable on hiking trails and ski slopes. He calls Washington, DC home where he lives with his wife, daughter and yellow lab.

Kevin Clarke — CFO

Kevin is a seasoned finance executive who’s been around many blocks. He started his career at Price Waterhouse, and since then has spent time building technology companies including; CareerBuilder, Envoy, Savo, PowerReviews, and most recently ItemMaster. Kevin brings extensive experience with building and scaling SaaS businesses, and ultimately making investors money.

An avid hockey player, you’ll find Kevin on the ice a few times a week. Outside of this, he’ll be spending time with his wife and two daughters in the West Lakeview neighborhood of Chicago.

Joe Breaux — Chief Technology Officer

Joe is a tinkerer and an inventor- he builds things that work. He placed in the top 10 in a nationwide automated trading competition while still in college. (Granted, he lost the prize money using the trading machine, but he’s still working on it…) He has 6-8 patents with another half-dozen still pending.

Joe has led the development of TRUCE’s entire suite of products, providing both the technical nitty-gritty and the big picture. He loves the challenge of making mobile smarter, and solving how to make a communication device less distracting, even though it is the nature of these devices to distract.

It’s also in the nature of video poker for the player to lose, but Joe figured out a way to beat that, too. He makes things work.

Joe Reister — Vice President of Client Services

Joe Reister is the Vice President of Client Services at TRUCE Software, where he leads a dynamic team committed to delivering exceptional client experiences. With over 25 years in customer-focused roles, Joe excels in developing strategic solutions and fostering client relationships. His innovative approach has consistently driven client satisfaction and loyalty. Throughout his career, Joe has held leadership roles in customer support, solution engineering, project management, and customer relationship management. His diverse experience and strategic vision make him a key driver of TRUCE’s client success and organizational growth.

We’re Changing the Way the World Works

TRUCE helps you protect what matters most: your employees, your assets, your IP, and your reputation. We’re changing the workplace. Click below to learn more about what drives us.

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Our Locations

Chicago, IL

Located in the Western Suburbs of Chicago, where sales, business development and key back office operations are run.

817 Ogden Ave. #551
Lisle, IL 60532

Baton Rouge, LA

Where our world-class engineering and product development teams are based, along with customer operations, implementation and key back office functions.

8230 Summa Avenue, Suite A
Baton Rouge, LA 70809

Meet the Leadership Team

Erik Hällström

Chief Executive Officer

Kevin Clarke

Chief Financial Officer

Joe Breaux

Chief Technology Officer

Joe Reister

Vice President of Client Services

What’s New?

Visit our company news hub, where you can stay up-to-date with exciting developments, industry insights, and noteworthy collaborations.

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Careers

Come join the workforce that’s helping the world work smarter and safer. TRUCE provides a competitive salary and benefits and puts you at the forefront of this growing technology.

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