The world around you is pulling your strings, shaping your thoughts, instincts, and actions. Yet most fail to realize how the context of our lives – where we are, what we’re doing, and even what time it is – affects our behavior. Whether you’re moving 60 miles an hour down the highway or walking down a factory floor, your environment determines what actions are appropriate and what decisions make the most sense.

Sam Sommers is an award-winning researcher/teacher of social psychology at Tufts University and the author of Situations Matter: Understanding How Context Transforms Your World. Sam joins us to illustrate how our thoughts and actions are strongly influenced by our environment. Then Chad Howell, VP of Product Management at TRUCE Software, will show you how the technology you use every day can be transformed based on context, creating a safer more effective user experience.

You will learn:

• How to make better decisions based on smarter observations – and what pitfalls to avoid.
• How to better understand and predict the actions and behaviors of others.
• How context can make us safer and more effective – at work and at home.